What is a cancel flow and how does it work?
A cancel flow intercepts customers before they confirm a cancellation and presents retention offers —pause options, discounts, or exit surveys— to save the subscription. Cancel flows save 20–34% of customers who would otherwise cancel (Churnkey, 3M+ sessions, 2025). Unchurn adds a JavaScript snippet to your cancel button that redirects customers to a hosted flow before the cancellation is confirmed.